The single most distinguishing component that separates Magic Box from other event centers is our services. 

Unlike our competitors, all event services are on-site, from decoration, booth build-out, signage, box office, dock management, material handling, power, internet, audio visual, engineering, security, housekeeping, event management, and more. 

Our motto is simple: “we can do everything or nothing, and everything in between.” For clients that want their event to be turn-key, we can do everything; for clients that are event producers, we can just provide the space for you to create your own vision. Our flexible staff pricing provides significant flexibility in what we can provide; if there is any particular company, crew, or vendors you'd like to utilize, you're more than welcome to do so.

Use Magic Box as a true support and starting point. We'll handle anything else you need.

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As a privately owned and managed property, with the flexibility being non-union, we guarantee our prices are unmatched in the area. Our quality is always outstanding. 


no pre-approved

No attachment to pre-approved vendor lists means that our clients to are free to use the most established, credible, and desirable vendors available if we cannot provide the services directly.

box office

Registration service options are ready and available for your attendees. From running your box office, to name badge printing, to check-in technology, we’ve got it.

exhibitor services

We provide industry-leading Exhibitor Services, from our loading dock, to our event floor exhibitor kiosks, to our own custom-built exhibitor management tools.


We offer complete in-house event logistics support, including event managers, electrical, IT, dock, security, housekeeping, and more.


Parking in bustling DTLA is no problem at our facilities; we have 1,100 parking spots right onsite, with additional parking available closeby.


We offer world class event marketing support, from graphic design, to web development, on-site signage and much more.



Our floors and are built up with gorgeous European-style hard wall systems, which means no more drab, outdated pipe-and-drape for your exhibitors.

on-line event manager

As the first on-line event management system, our web-based systems are leading the world in event software, and the best thing about it…. You get it for free!

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Customer Relations Manager

Our web-based CRM will streamline your relationship to every aspect of your event, which means that your duties as an event manager are incredibly simplified. Our online CRM tool provides live connections not only to all of the details of your event, but also to our on-site team, and even to your exhibitors. Experience direct communications with the Magic Box Sales and Operations teams, get quick feedback and updates, adjust your load-in and load-out times, collect catalog information, keep track of payments, file permits and paperwork, and much more, all with a just a few clicks. With all of the relevant details for your events stored in one convenient place, you constantly have everything you need at your fingertips. The Magic Box CRM helps you stay organized so that you can take your event to the next level.

Exhibitor Management Tool

The Magic Box EMT is designed specifically to manage every aspect of your exhibitors’ experience at your event, beginning with initial outreach, to managing individualized booth ad-ons, to exchanging questions and answers, to organizing load-in and

out procedures. Fully customizable, the value of this system in managing exhibitors cannot be understated; centralizing your communications and compilations of all necessary data cleans up the exhibiting process significantly reduces HR needs, and frees up your time. 

curated events

Curated Events is the in-house Event Management & Consultancy Team for The Reef, and operates from over 30 years of experience in the world of event production over an expansive array of industries, demographics, and event models. C.E. fulfills a true need in the Greater Los Angeles area by both partnering with incoming Magic Box events and by producing its own large-scale events from the ground up.

By utilizing its own venue specific customized online tools (like the Exhibitor Management Tool, which streamlines all exhibitor and producer interactions), Curated Events can take any event to a higher level. C.E.’s mission is to fill in the blanks in Los Angeles’ events calendar, and has already launched events like Veda MeLA (LA’s largest yoga and conscious lifestyle conference) and ConsciousBiz LA, and has paired up with staple organizations like the West Coast’s own Samy’s Camera to bring grand event concepts to fruition.

If you have an event concept you think would benefit from our assistance, just contact us!

Download Event Handbook