How to Leverage New Technology to Enhance Live Event Experiences

New technology can enhance your live event experiences in thrilling ways — expanding the reach of your events across the globe, adding excitement to your presentations, and engaging attendees like never before. 

Below, we’ve outlined three cutting-edge tech trends that have the capacity to transform your conferences and events into far-reaching, audience-engaging events that harness the best of modern technology.

1. Add a Virtual Attendance Option to Your In-Person Events

From travel costs to scheduling challenges, guests sacrifice a lot to attend  your events. However, for every person who makes it, there are others who can’t. By turning your event into a hybrid in-person and virtual presentation, you’ll open the door for more people to attend.

Audio-visual technicians can easily set up cameras to livestream your event across the world — so anyone with an internet connection can participate. Adding a virtual attendance option to your live conference like this can significantly increase ticket revenues and the overall reach of your event.

2. Harness the Power of Virtual and Augmented Reality Technology

Virtual reality technology — in addition to augmented reality — gets less expensive and more popular by the year. Virtual reality requires a helmet or headset that transports the participant into a virtual world where anything is possible. Augmented reality merges with the environment to change and bend the real world around you in entertaining and creative ways.

Event planners can use virtual reality and augmented reality in limitless ways to engage attendees. You can use virtual for interactive, entertaining and educational presentations. You can use augmented reality to create impressive three-dimensional projection mapping experiences.

One of the most impressive examples of projection mapping in recent years was TeamLab’s “Borderless” presentation at the Digital Art Museum in Tokyo in June 2018. The presentation displayed a magical dream world featuring 3D-projected artworks that moved around the room to form relationships with audience members and communicate with other works of art. 

3. Gamify Your Event With Fun Technology

Another way to leverage technology at your next conference is to incorporate fun games and competitions in your mobile event apps, set up video game booths or maybe even stage a remote-control blimp race! The only limit is your imagination.

The key with gamification is to make your games addictive. You can do this by incorporating the following advice of game researcher Jane McGonigal.

  • Give players a sense of deeper meaning by helping them feel emotions of altruism.

  • Tempt players with the suggestion that they could actually win.

  • Offer players immediate feedback with easy-to-understand progress bars.

  • Create a game that promotes social connections through collaboration and trust-building elements.

If you’re strapped for ideas, BizBash features a number of impressive, team-building tech challenges for conferences. For example, a game by Wizard Studios uses strobing, multicolored, LED bracelets to coordinate corporate team competitions.

Magic Box @ The Reef Can Help You Leverage the Best of New Event Technology

With new technology trends emerging every other month, it’s difficult to remain up to date, but Magic Box @ The Reef can help. We’re an event services company that produces the best events in Downtown Los Angeles. We’ll help you harness the latest event technology, and produce an incredible event your that your guests will never forget. 

Biography

Jeremy Hillpot’s background in consumer-investor fraud litigation provides a unique perspective on a vast array of topics including event production, website technology, investments, startups, cryptocurrencies, and the law. Contact Jeremy at legalwritingFINRA.com or [email protected]

Sources:

https://youtu.be/UYFWjUj4RPQ

https://vrvisiongroup.com/the-definitive-guide-to-using-virtual-reality-at-events-and-conferences/

https://vimeo.com/13337006

http://www.gamification.co/2012/11/27/jane-mcgonigal-explains-why-we-should-be-grateful-for-games/

https://www.bizbash.com/production-strategy/event-management-tech-tools/media-gallery/13481219/7-techbased-teambuilding-activities