Convention Center & Meeting Space
Magic Box is the event, trade show, and production center for THE REEF: A Creative Habitat (the new name for the historic LA Mart) in Downtown Los Angeles. With over 100,000 square feet of customizable event space over three floors, Magic Box delivers a dynamic, special facility that can be purpose-built to fulfill an extraordinary scope of event needs.
2nd Floor Exhibit DTLA - 60,000 square feet
1st Floor Exhibit DTLA - 35,000 square feet
Lower Level Exhibit DTLA - 15,000 square feet
This unique event floor has been designed specifically with trade show needs in mind. Consisting of a grand exhibit hall with space for 300 exhibitors (10x10 booths), over 60,000 total square feet, and brand new break out rooms, this floor can be transformed into incredible show experiences.
Included in the 2nd floor rental, the Cloud Room is a grand breakout space that features a 6,000 square-foot carpeted room and connecting waiting room and bar area. With a capacity for 500+ guests, it's a perfect place for anything from fashion shows, to speaking panels, film screenings, cocktail mixers, and more.
Included in the 2nd floor rental, the Sun Room is a gorgeous meeting space that receives natural bright light. Boasting an area of 1,400 square feet, it is the larger of our meeting rooms, and can seat up to 100.
A & B
1st FLOOR & Meeting Room F
Gorgeous 20 foot ceilings, this new 35,000 square foot event floor expansion was recently opened to accommodate our many fashion week clients who required higher ceiling heights for staging. Easy direct access from the lobby for attendees, and a large 1,600 square foot VIP Connector Room.
The Lower Level offers a more intimate trade show experience with floor-to-ceiling glass room dividers, 15,000 square feet of floor amongst two major spaces, and three breakout rooms. For shows for up to 70 exhibitors, the Lower Level is a perfect option.
C, D & E
Included in the Lower Level floor rental, the Lower Level breakout rooms offer space for 60 guests, and provide plug-and-play areas for meetings, sponsored spaces, VIP lounges, highlighted showcases, or standout exhibitions.
SOUTH parking lot
For festivals and outdoor events, our parking lot allows for an optimal event area beyond our indoor event space.