Convention Center & Meeting Space
Magic Box is the event, trade show, and production center for THE REEF: A Creative Habitat in Downtown Los Angeles. With over 100,000 square feet of customizable event space over three floors, Magic Box delivers a dynamic, special facility that can be purpose-built to fulfill an extraordinary scope of event needs.
2nd Floor Exhibit DTLA - 60,000 square feet
1st Floor Exhibit DTLA - 30,000 square feet
Lower Level Exhibit DTLA - 15,000 square feet
This unique event floor has been designed specifically with trade show needs in mind. Consisting of a grand exhibit hall with space for 300 exhibitors (10x10 booths), over 60,000 total square feet, and brand new break out rooms, this floor can be transformed into incredible show experiences.
Included in the 2nd floor rental, the Cloud Room is a grand breakout space that features a 6,000 square-foot carpeted room and connecting waiting room and bar area. With a capacity for 500+ guests, it's a perfect place for anything from fashion shows, to speaking panels, film screenings, cocktail mixers, and more.
A & B
1st FlOOR hall a
Gorgeous 20 foot ceilings, this new 30,000 square foot event floor expansion was recently opened to accommodate our many fashion week clients who required higher ceiling heights for staging and is a easy direct access from the lobby for attendees.
Boasting 20 foot ceilings, with a slightly different floor plan to Hall A, this exhibit hall is also 15,000 square feet and includes a 1,600 square foot meeting room.
1st floor hall B
meeting room f
Included in the rental for Hall B, is meeting room F. This 1,600 square foot meeting room can fit over 300 guests in multiple settings.
The Lower Level offers a more intimate trade show experience with floor-to-ceiling glass room dividers, 15,000 square feet of floor amongst two major spaces, and three breakout rooms. For shows for up to 70 exhibitors, the Lower Level is a perfect option.
C, D & E
Included in the Lower Level floor rental, the Lower Level breakout rooms offer space for 60 guests, and provide plug-and-play areas for meetings, sponsored spaces, VIP lounges, highlighted showcases, or standout exhibitions.
SOUTH parking lot
For festivals and outdoor events, our parking lot allows for an optimal event area beyond our indoor event space.