Convention Center & Meeting Space

Magic Box is the event, trade show, and production center for THE REEF: A Creative Habitat in Downtown Los Angeles. With over 100,000 square feet of customizable event space over three floors, Magic Box delivers a dynamic, special facility that can be purpose-built to fulfill an extraordinary scope of event needs.

2nd Floor Exhibit DTLA - 60,000 square feet
1st Floor Exhibit DTLA - 30,000 square feet
Lower Level Exhibit DTLA - 15,000 square feet


exhibit dtla
2nd floor

This unique event floor has been designed specifically with trade show needs in mind. Consisting of a grand exhibit hall with space for 300 exhibitors (10x10 booths), over 60,000 total square feet, and brand new break out rooms, this floor can be transformed into incredible show experiences.

Floor Plan



Included in the 2nd floor rental, the Cloud Room is a grand breakout space that features a 6,000 square-foot carpeted room and connecting waiting room and bar area. With a capacity for 500+ guests, it's a perfect place for anything from fashion shows, to speaking panels, film screenings, cocktail mixers, and more.

Floor Plan


Meeting Room
A & B

Included in the 2nd floor rental, these 650 square foot meeting spaces offer a capacity for 60 in all-new purpose-built rooms with polished concrete floors, clean white walls, and customizability.

Floor Plan - Meeting Room A
Floor Plan - Meeting Room B



Exhibit DTLA
1st FlOOR hall a

Gorgeous 20 foot ceilings, this new 30,000 square foot event floor expansion was recently opened to accommodate our many fashion week clients who required higher ceiling heights for staging and is a easy direct access from the lobby for attendees.

Floor Plan - Exhibit Hall A


Boasting 20 foot ceilings, with a slightly different floor plan to Hall A, this exhibit hall is also 15,000 square feet and includes a 1,600 square foot meeting room.

Floor Plan - Exhibit Hall B

exhibit dtla
1st floor hall B


meeting room f

Included in the rental for Hall B, is meeting room F. This 1,600 square foot meeting room can fit over 300 guests in multiple settings.

Floor Plan - Meeting Room F



Exhibit DTLA
Lower Level

The Lower Level offers a more intimate trade show experience with floor-to-ceiling glass room dividers, 15,000 square feet of floor amongst two major spaces, and three breakout rooms. For shows for up to 70 exhibitors, the Lower Level is a perfect option.

Floor Plan


Meeting Rooms
C, D & E

Included in the Lower Level floor rental, the Lower Level breakout rooms offer space for 60 guests, and provide plug-and-play areas for meetings, sponsored spaces, VIP lounges, highlighted showcases, or standout exhibitions.

Floor Plan - Meeting Room C
Floor Plan - Meeting Room D
Floor Plan - Meeting Room E



SOUTH parking lot

For festivals and outdoor events, our parking lot allows for an optimal event area beyond our indoor event space.

Floor Plan



First of its kind & one of a kind

Housed in the iconic LA Mart building, Magic Box is a collection of gorgeous, modern, renovated spaces that play host to an enormous array of special events and trade shows from the arts, design, fashion, film, television, advertising, tech, and more.

We have enormous capabilities for truly transforming events into inspiring and unforgettable experiences, no matter the size. Our spaces have the unique capability of being morphed to nearly any desired configuration.

What’s more, unlike other event facilities, Magic Box provides not only the physical space, but extensive event-production and other onsite services that rival top providers in the industry. On top of that, our in-house and non-union status also means that our pricing structures simply cannot be matched - we guarantee it.